Media giant Google will protect Android users from the inquisitive glances of advertisers by limiting access to data about the former. On our portal you can learn more about the features of advertising in different countries for the gambling business.
According to The Times, Google is now considering how to get rid of that identifier, which is currently implemented in all Android devices. It is this unique code that allows you to use ad targeting and attack the user with endless ads that adapt not only to his search queries, but even to the phrases that Google Assistant hears. Now the brand is going to develop an alternative version of the identifier, and subsequently completely eliminate it from the system. So far, it is planned that the work on the changes will take about two years.
Apple's decision has hit social networks and other companies that actively earn money from advertising. Meta (formerly Facebook) alone is poised to lose $10 billion.
Even though Google is not likely to act as radically as its archrival on mobile software market, this solution will make the life of advertisers more difficult, and the profit – less.
As it was recently revealed, two mobile games will be present at the Cyber-Athletics World Cup, for the first time in history.