< p>The LeoVegas Group has announced a new milestone in its work with players in Sweden and Denmark. Now their actions will be analyzed by artificial intelligence. Customers at increased risk of gambling addiction will receive personalized messages. They will contain information on safe play and available user tools.
The LeoVegas Group decided to take this step after success in the British market. The introduction of smart customer monitoring in the fall of 2021 led to increased use of responsible gaming tools by customers. Many of them have reduced deposit limits and bet sizes. Now it's time to use artificial intelligence in the Swedish and Danish markets.
The LeoVegas Group said in a statement: “We are pleased that our efforts to provide customers with a responsible gaming experience have yielded excellent results. Personalized messages were especially effective. Their implementation, combined with the work of artificial intelligence, has ensured a steady increase in the use of various tools for safe play. They have had a positive impact on our UK customers.”
The LeoVegas Group added: “We have decided to go further and implement a similar approach to interacting with players in the Swedish and Danish markets. Now artificial intelligence will analyze their actions and behaviors. At-risk customers will receive personalized messages with helpful information and instructions on how to use the responsible gambling tools. Our company is confident that this will make gambling in Sweden and Denmark safer.”
Recall that Pragmatic Play has previously entered into an agreement with Hollywoodbets to work in Africa.