ICE London opens today at ExCeL London after a two-year hiatus. The event will last for three days. During this time, participants will be able to demonstrate their best gambling products and innovative solutions to the audience.
Previously, ICE London was held in February. But in 2022, the organizers had to push back the opening date due to ongoing restrictions in London related to the Covid-19 pandemic. Despite this, a large number of participants registered for the event. Among them are such large and world famous companies as:
- BMM Testlabs.
- EGT Interactive.
- Genius Sports.
- Mondo Gaming.
- WorldMatch and others
The companies will present their new software for online casinos and stationary slot machines for land-based establishments to visitors of the exhibition. This will attract the attention of not only potential partners for the subsequent placement of games, but also investors with the aim of further developing the business.
Several interesting speeches on the development of the gambling industry are planned within the framework of the exhibition. Famous personalities in the world of gambling entertainment are invited as speakers: Jonathan Pettemerides from Rank Group, Itzik Akiva from American iGaming Solutions, Alessandro Allara from Lottomatica, José Miguel Almeida from Kaizen Gaming.
Also within ICE London will host conferences. They are scheduled to discuss the problem of protecting players. Both operators of gambling establishments and online platforms, as well as regulators will speak.
In addition, 14 new startups from young studios will be presented at ICE London. The organizers plan to help them in their successful development in this way.